TTB COLA Registry
Get Your Labels Approved

Creating the perfect label for your alcoholic drink is a blend of art and regulation. Rezzonator Services ensures your label is not just attractive, but fully compliant with the Alcohol and Tobacco Tax and Trade Bureau (TTB) rules.

Avoid costly missteps and time lost with our Alcohol Compliance Label Experts. We assist you early in the process, ensuring your label is ready for the Certificate of Label Approval/Exemption (COLA) application.

We handle your COLA application, taking the stress off your shoulders. With Rezzonator Services, you can focus on what you do best – creating exceptional alcoholic drinks and running your business.

Choose Rezzonator Services, and ensure your label is approved. We’re not just a service provider; we’re your partner in the complex world of alcohol labeling. Take advantage of our FREE Consultation.

Understanding the COLA:

The Alcohol and Tobacco Tax and Trade Bureau (TTB), a U.S. government agency, plays a pivotal role in the alcohol industry. One of their responsibilities is granting COLAs. A COLA is a certification that approves the labels on bottled alcoholic beverages. It’s not just a recommendation—it’s a requirement for all alcoholic beverages sold across state lines.

The Path to COLA Approval:

Securing a COLA is a crucial step in bringing your alcohol product to market. Here’s a breakdown of the process:

1. Label Design:

Designing an alcohol label involves a mix of creative branding and careful adherence to TTB regulations. Every element, from the brand name to health warnings, must comply with TTB rules.

2. COLA Application:

Once your label design is complete, you can submit a COLA application through the TTB’s online system. You’ll need to provide information about your product and upload a copy of your proposed label.

3. Review and Approval:

After submission, the TTB reviews your application. If everything is in order, they will issue a COLA, which officially approves your label for use.

Label Best Practices:

Creating a compelling and compliant label is a balancing act. Here are some tips for designing a label that shines on the shelf and meets TTB requirements:

1. Transparency:

Clearly state essential information like alcohol content, the type of beverage, and health warnings. This transparency not only complies with TTB regulations but also helps consumers make informed choices.

2. Distinctiveness:

Create a label that stands out. Unique fonts, colors, and graphics can catch a consumer’s eye and set your product apart from the crowd.

3. Consistency:

Ensure your label aligns with your brand image. Consistency across all your products and marketing materials can strengthen your brand identity.

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The Power of Labels in Marketing:

In the world of alcoholic beverages, labels do more than meet regulatory requirements – they are a powerful marketing tool. A well-designed label can pique curiosity, convey your brand’s story, and ultimately influence a consumer’s decision to purchase. Here are some ways labels can impact marketing:

1. Brand Storytelling:

Your label is a canvas to tell your brand’s story. The design elements you choose can reflect your brand’s history, values, and personality.

2. Shelf Impact:

A label that stands out on the shelf can catch a consumer’s eye and pique their interest, making them more likely to consider your product.

3. Consumer Information:

By providing clear and valuable information on your label, you can help consumers make informed decisions and build trust in your brand.

4. Creating Desire:

A well-designed label can create a sense of desire for your product. High-quality images, appealing color schemes, and enticing descriptions can make your product irresistible.

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The Importance of COLA Compliance:

While creativity in label design is crucial, it’s equally important to ensure your label meets TTB regulations and receives COLA approval. Here’s why:

1. Legal Requirement:

A COLA is a legal requirement for all alcoholic beverages sold across state lines. Non-compliance can result in penalties, product recalls, and damage to your brand reputation.

2. Consumer Trust:

A COLA demonstrates that your product meets federal standards. This can build trust with consumers and retailers.

3. Market Access:

With a COLA, you can sell your product in any U.S. state, opening up a wider market for your brand.

The world of labels and COLAs is where artistry meets regulation, where storytelling blends with compliance, and where brand identity mingles with consumer trust. Understanding this delicate balance is key to not only securing your COLA but also effectively using your labels as a potent marketing tool. So, don your creative cap, immerse yourself in the world of TTB regulations, and embark on a journey that will take your brand from the drawing board to the hands of consumers nationwide. Here’s to the success of your brand in the fascinating world of alcohol labeling!

TTB COLA Registry Labels

Delving Deeper into Label Requirements:

Creating an alcohol label isn’t as simple as slapping on a logo and a catchy name. The TTB has strict guidelines for what must, and must not, appear on your labels. Let’s delve into some of these specifics:

1. Brand Name:

This is the name under which the product will be marketed. The TTB requires that the brand name not be misleading about the nature of the product.

2. Class or Type Designation:

This identifies what exactly is in the bottle. Is it beer, wine, or distilled spirits? If it’s wine, is it red or white, and from what variety of grape? For spirits, the designation should indicate the style, such as whiskey, vodka, or gin.

3. Alcohol Content:

For distilled spirits, this is expressed as a percentage of alcohol by volume. For wine and beer, it may be stated but is not required unless the alcohol content exceeds certain limits.

4. Name and Address:

The label must include the name and address of the bottler or packer. If the beverage is imported, it should carry the name of the importer.

5. Net Contents:

This tells how much product is in the container, usually expressed in milliliters or liters.

6. Health Warning Statement:

This is a government warning about the potential effects of alcohol consumption, and its language is strictly regulated by the TTB.

7. Sulfite Declaration:

If sulfites are present in any wine or distilled spirit product, a declaration is required.

8. Country of Origin:

For imported products, the label must state the country of origin.

These are just a few of the many requirements. When designing a label, it’s important to thoroughly review the TTB’s guidelines to ensure your label is compliant.

Navigating the intricate requirements of alcohol labeling can be a complex task, but it’s a critical part of ensuring your product reaches the market. By understanding these regulations and incorporating them into your label design process, you can ensure your labels meet legal standards and resonate with consumers. From the brand name to health warnings, every detail on your label plays a role in shaping consumer perception and maintaining regulatory compliance. So, take the time to get it right and let your labels shine in the marketplace.

The Easiest Way To Get Your Labels Approved

Call us now and let us take care of the complex alcohol labeling process. This way you can focus on growing your business and increasing profits. Let our professionals handle all the label approval work. Take advantage of our FREE Consultation by using the form below or call us at

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The journey to secure a COLA and create an enticing label is a dance between creativity and regulation. But with careful planning, understanding of TTB requirements, and a splash of creativity, you can design a label that not only meets legal standards but also captivates consumers. Whether you’re a craft brewer or a large-scale distiller, the COLA process is your pathway to presenting your product to the world. So embrace the process, unleash your creativity, and let your labels tell the story of your brand.